Brand & Marketing

Communicating
You Brand

Highlights

Part two of the three course series on how to build a brand from scratch! A 8 Lesson Course with Video explanation for each Chapter & Lesson. Including Workbook & Guide to facilitate the learning.

  • User Personas

  • Journey Mapping

  • Minimal Viable Audience

$69

QAR 250 (Approximately)

All

Put yourself in your customers' shoes!

Targeting Your Audience is a comprehensive course designed to help you master the art of identifying, understanding, and engaging your ideal customers. Through lessons on defining your niche, creating detailed user personas, and mapping customer journeys, you'll learn how to target the right audience effectively. The course also covers empathy mapping, tone of voice, and cultivating true fans, ensuring you build strong, lasting relationships with your audience. By focusing on a minimal viable audience (MVA) and refining your messaging, you'll drive brand loyalty and achieve sustainable growth, positioning your brand for long-term success.

How this works

Who Is This For?

This course is ideal for entrepreneurs, marketers, brand strategists, and business owners who want to sharpen their audience-targeting skills. If you're launching a new product, refining your brand's messaging, or struggling to connect with the right customers, Targeting Your Audience will provide the insights and tools you need. It's perfect for those looking to build a loyal customer base, improve their marketing strategies, and differentiate their brand in a competitive market. Whether you're a startup founder or an established business looking to grow, this course will help you identify, understand, and effectively engage your ideal audience.

Meet the Instructor

Meet Marco

Once you understand why you are in business, everything changes.

Marco is a seasoned brand strategist with close to a decade of experience in the industry. He is a passionate storyteller and admires brands that have understood how to deeply connect with their audience. He is working with a number of brands across various sectors, helping them to define and articulate their brand identity. His hands-on approach and deep understanding of brand positioning will empower you to create a brand that stands out and builds an emotional connecgions with its audience.

Testimonials

  • "This course has transformed how we approach our marketing strategy. The lessons on customer journey mapping and empathy mapping were particularly eye-opening. We now have a much clearer understanding of our target audience, leading to stronger customer relationships and better results."

    — Fatima Al-Mansouri, Qatar

  • "As a startup founder, I found this course invaluable. It provided the tools we needed to define our niche and engage with our minimal viable audience effectively. The insights gained have been instrumental in our growth strategy."

    — Ahmed Al-Balooshi, Bahrain

  • "Targeting Your Audience is a game-changer! The course helped us refine our brand's tone of voice and create detailed user personas, which significantly improved our marketing efforts. We're now seeing more engagement and loyalty from our customers."

    — Laila Al-Sabah, Kuwait

  • "This course is a must for anyone serious about understanding their audience. The lessons on true fans and customer journey mapping were particularly impactful. We've seen a noticeable increase in customer satisfaction and brand loyalty since implementing these strategies."

    — Mohammed Al-Khater, UAE

Ready?

Course Curriculum

Targeting Your Audience

In Targeting Your Audience, you’ll gain essential skills for effectively identifying and engaging your ideal customers. Key takeaways include:

Mastering Audience Segmentation: Learn to define your niche and create targeted marketing strategies.

Building Customer Loyalty: Discover how to cultivate true fans and enhance customer relationships.

Optimizing Customer Journeys: Understand how to map and improve each stage of the customer experience to drive satisfaction and retention.

  • Be specific, find the niche you are operating in.

  • Start to understand who you are communicating with and craft powerful brand messaging because of it

  • A powerful tool to truly understand your audience

  • Do you know how your ideal customer looks like? Let's find out!

  • More than a loyal customer. Knowing how to inspire true fans is a marketing tools in itself

  • An advanced tool to understand the journey of your customer. Once done this will inspire you and your team to create better solutions for your audience on all touch points

  • How does your Minimal Viable Audience look like? Lets find out together.

  • Learn the Basics of Tone of Voice for your Brand